Putting the ‘AI’ into financial advice

Posted / November 8, 2019

Our CEO Andrew Firth has been interviewed in an FT Adviser article about MyEva and how she is disrupting the the advice industry so more people can have access to the help they need when it comes to their finances.

In the article, Andrew talks about the appeal of MyEva’s jargon-free approach and how MyEva can work with people with a variety of financial-needs and requirements.

“Mr Firth says younger employees tend to have quite straightforward questions about pension top-ups and getting started in Isa investing which can be handled by the chatbot in language they understand (MyEva’s slogan is “no jargon, no pressure”). If users meet conditions such as being debt-free and having cash savings, they can access investment advice — but only after having their risk appetite and capacity for loss assessed.”

“We are trying to show the market that a regulated chatbot can work and do a mixture of guidance and simple advice quite effectively. We hold ourselves to the standard that any adviser would hold themselves to.”

Read the full article, here.